Branding in the clouds: MIAT to promote German football club

2016 оны 4 сарын 7

Mongolia’s national carrier MIAT has concluded a cooperation agreement with a German football club. The club, “Borussia Dortmund” which is in Germany’s Bundesliga and also in the UEFA European League, has been in discussion with MIAT for some time. Under the contract, of a three-year period commencing from July 2016, MIAT can use the official logo of the German club. This is the first time a European football club is cooperating with a Mongolian company. The club’s Sales, Marketing and Business Development Director, Mr Carsten Cramer, said: “We are always happy to cooperate with a partner from a new country. Cooperating with a Mongolian company is a historical event. In the future, we have possibilities to expand the market”. 

 

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